Marcelo Salup

Marcelo is Global Messaging Officer for Listen Communications Ltd. and has over 30 years of experience in marketing and advertising. He was EVP and International Media Director at FCB and led the media teams in 15 brand launches for Fortune 500 companies. Marcelo, who began his career on the creative side and won 2 Addy Awards, has held similar media leadership roles with McCann-Erickson and D’Arcy Masius Benton & Bowles. More recently, Marcelo has focused on direct response, leading the acquisition team for DIRECTV Mas in the U.S. as well as worked with HOLA!TV as consumer insight and strategic consultant.