CAMPAIGN ELEMENTS

The Listen Campaign will run across all new and traditional media with the following main elements :

 

• Online and mobile presence 52 weeks a year
• 13-week heavy PR campaign
• 10 x 24’  Episodes of ‘From the Listen Studio’
• 10 x 5’   Episodes of ‘Listening to Our Children’
• 62 x 2’  International news items plus regional news items.
• 1 x 90’  Feature Documentary ‘Why Listen’
• 1 x 180’ – 600’  Global Broadcast Event ‘Listen Live Plus’
• 1 x 90’  Feature Documentary for Cinema ‘Worth Listening To’
• 6 weeks Listen Creative Artist promotion
• 52 weeks Engagement promotion
• 52 weeks Weekly challenge (Crowdsource problem solving)