Each year The Listen Campaign will use the power of 80 internationally celebrated creative artists from film, music and the arts plus 20 from each of Africa, India, China and Latin America - combined with the power of media and creative industries to campaign for the needs and rights of the world's vulnerable and disadvantaged children. It will pay special attention to those children who suffer from the scourges of poverty, disease, pollution and climate change, war and exploitation. The annual global media campaign will launch in 2019 and use a unique platform combining new, traditional and social media, to build a worldwide community of supporters who will participate by Listening, Creating, Sharing, Thinking, Recruiting, Promoting, Buying, Donating, Advocating, Investing and Celebrating.
In its first decade the campaign aims to double the world’s media coverage of the problems faced by vulnerable and disadvantage children and the projects that alleviate these problems, by providing $4bn worth of media exposure. This is delivered within an integrated child focused campaign of News, Promotions, Documentary Series, Features for TV and Cinema, a Global Broadcast Concert Event and 52 weeks per year of Online and in Social Media content altogether reaching an audience of 500m people. Children will talk in safety and with dignity about the problems they face and celebrate projects that have helped them. Over the decade Listen’s proactive, global community should grow to 35m people and along with Listen’s audience they are expected to donate $100m per year making $1bn of new funding for Children’s projects in a decade.
The Listen Charity will provide grants, loans and investments to children's charity projects and social enterprises that aim to alleviate the problems vulnerable and disadvantage children face. These projects will be designed to improve children's physical, psychological and emotional health, to raise the quality of their nutrition, education, shelter, play, creativity and economic prospects and to protect their rights as defined in the UN Convention on The Rights of The Child. The Listen Charity will be efficient, open and accountable. It will report back to donors and the Listen community on the impact of its investments and will do so quickly, frequently and with transparency.
The Listen Campaign will be run by two media companies running in tandem with The Listen Charity and its associates: Listen Media Campaign Co. SA Pty Ltd (SA Reg No 2014/239160/07) The Listen Charity (UK Ch Reg No 1079446) The Listen Charity South Africa (SA Reg No 2016/492837/08) The Listen Charity USA (US Reg No 412233890).